Who is Olive Garden’s Target Customer?
Olive Garden is one of the biggest Italian restaurant chains in the United States with over 700 locations around the world, but people are curious about how the brand got so large with questions like ”Who is Olive Garden’s target customer?” Keep reading to know the people who patronize this restaurant the most.
Olive Garden with its Italian signature dishes, famous breadsticks, and family-friendly atmosphere appeals to many families who would love to take a time out, relax and dine while catching on much-needed family time.
Suffice it to say that this might be the target customer of Olive Garden. However, when the brand decided to change its famous logo “When you are here you’re family” to “Go Olive Garden”.
This decision marked a shift in who they wanted as their target customers.
According to them, the reason for this change was to ensure that the restaurant now has a modern undertone, instead of the traditional Italian undertone.
Even though the signature dishes made them appealing to Italian food lovers, they decided to add the famous breadsticks to their menu. Just so social foodies can also be a part of their target audience.
What is Olive Garden‘s Target Age?
Research also from audience composition which reveals a site’s current market share across its different customer base shows that olive garden.com had more female visitors than male and the largest age group was 25- to 34-year olds and this was millennial foodies
While the company targets those who simply are looking for a place to connect with their loved ones.
Research also shows that family-oriented individuals are part of Olive Garden’s most sought-after customer base.
However, Olive Garden’s target audience is diverse, hence there is no single age range that they appeal to.
They mainly cater to families and individuals who appreciate Italian food in a relaxed setting.
Olive Garden’s menu selections and marketing collateral are made to appeal to a variety of customers, including seniors, busy professionals, tourist diners, date night seekers, group diners, and health-conscious diners
Who are Olive Garden’s Direct Competitors?
While the restaurant industry is highly competitive, Olive Garden has several direct competitors that offer similar cuisine and dining experiences. Here are some of Olive Garden’s primary competitors:
Carrabba’s Italian Grill: This Italian restaurant also offers delicious Italian specialties like pasta and pizza. The atmosphere can be likened to that of Olive Garden and its sauces are homemade.
Maggiano’s Little Italy: Maggiano’s is another Italian restaurant chain that offers classic dishes like lasagna, spaghetti, meatballs, and tiramisu.
They have a more upscale atmosphere than Olive Garden and often cater to special events and private parties.
Bravo Cucina Italiana: Bravo is a casual Italian restaurant chain that offers a range of Italian dishes like pasta, pizza, and seafood.
They have a modern atmosphere and offer a diverse menu with fresh ingredients and homemade sauces.
Overall, these competitors offer similar cuisine and dining experiences to Olive Garden, and each has its own unique atmosphere and menu offerings.
While Olive Garden may have an edge in terms of brand recognition and market share, these competitors continue to offer stiff competition in the crowded Italian restaurant industry.